This brand new free-to-air television channel ‘Ayur Living India’ will be offering a variety of education cum value based social programmes in English and Hindi languages, primarily targeting the youth, women and upper middle class population in  India. Programming will be produced in-house at Vintage’s own studio, and then uplinked to AsiaSat 5 through its own Teleport in New Delhi.

Peter Jackson, Chief Executive Officer of AsiaSat, said, “We are pleased to support India’s most well known household brand - Ayur with their expansion plans into the media sector, and be selected as their satellite partner in this venture. Ayur Living India will enhance AsiaSat 5 ’s South Asian channel offering as well as our strong affinity to the Indian audience. We are enthusiastic to continue our active role in the Indian broadcast industry’s development.”

AboutVintage Studio Pvt. Ltd.

Vintage Studio Pvt. Ltd. is a subsidiary of Ayur Group, the largest natural cosmetic company in India who has been dedicated to the herbal cosmetic business since 1985. Ayur is also actively involved in social activities having its own institutes for the destitute. Ayur entered the media sector with the launch of a fortnightly journal on education called ‘Living India’, and expanded into the broadcast business with the formation of Vintage Studio for launching the new ‘Ayur Living India’ television channel, targeting the young generation and women segment.

About AsiaSat

The AsiaSat satellite system provides services to both the broadcast and telecommunications industries. Over 240 television channels are now delivered by the Company's satellites, reaching over 96 million households, with more than 360 million viewers across the Asia Pacific region. Many telecommunications customers use AsiaSat for services such as public telephone networks, private VSAT networks and high speed Internet and multimedia services. It is a wholly-owned subsidiary of Asia Satellite Telecommunications Holdings Limited, a company listed on the Stock Exchange of Hong Kong Limited (SEHK: 1135). For more information, please visit www.asiasat.com